Baby Action Milk

IBFAN, the global network that has helped governments stop harmful marketing of baby feeding products for the last 40 years, attended the 75th World Health Assembly (WHA) in May. With so many difficult political issues on the Assembly agenda  –  emergencies,  military conflicts, decisions on pandemics, the climate crisis, the need for sustainable WHO financing to name just a fewRead More »Global trading standards must follow WHO in restricting harmful marketing 75th World Health Assembly, Geneva, 22-28th May, 2022

This report provides updated information on the status of implementation of the International Code of Marketing of Breastmilk Substitutes (BMS) and subsequent relevant World Health Assembly (WHA) resolutions (collectively referred to as “the Code”) in countries. It presents the legal status of the Code, including the extent to which the provisions of the Code have been incorporated in national legal measures. The report examines how legal measuresRead More »Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

Using algorithms and artificial intelligence, transnational baby food companies are targeting women with misleading tailored messages that present their products – many of which are not only unnecessary, but risky, flavoured and ultra-processed – as the solution to normal infant and young child feeding problems. They post messages on social media 46 times a month with each post reaching 40,000Read More »NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

The report exposes the extent of marketing tactics that influence infant and young child feeding decisions. It finds that â€œexposure to formula milk marketing reaches 84 per cent of all women surveyed in the United Kingdom; 92 per cent of women surveyed in Viet Nam and 97 per cent of women surveyed in China, increasing their likelihoodRead More »Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

Stop unethical infant formula research on babies! IBFAN is calling for an immediate halt to a new study funded by the Gates Foundation and led by researchers from the University of California. The study is… Read More »Stop unethical infant formula research on babies!