On behalf of The International Baby Food Action Network (IBFAN), It’s our pleasure to announce the Fourth World Breastfeeding Conference (WBC 4) organized by IBFAN Arab World (IAW). The WBC4 will take place from the 12th to 14th March 2023 in InterContinental Citystars hotel in the beautiful city of Cairo, Egypt. Baby Feeding products companies continue to us predatory marketing tactics as a means to increase their profits and dissuade mothers from breastfeeding exclusively; The 4th World Breastfeeding Conference will bring together all concerned about maternal and child health to protect mothers and families from unethical marketing practices by enacting, monitoring and enforcing laws to end all promotion of formula milk products to ensure that mothers have sufficient knowledge, competence and skills to provide their babies with the best start in life. We are looking forward to meeting you all at 4th World Breastfeeding Conference.