NEW !! Breaking the Rules, Stretching the Rules 2010

Breaking the Rules, Stretching the Rules 2010, the ENTIRE Report

A new report details marketing trends by baby food manufacturers and exposes violations of the International Code of Marketing and subsequent resolutions from end 2007 to end 2010.

Price:
Digital copy - US$900
Hard copy - US$450 Contact ibfanpg@tm.net.my
Special non-profit price/hard copy US$200 Contact ibfanpg@tm.net.my

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Abbott Laboratories - Company profile & Code violations

This report on Abbott-Ross forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Bayer / United Pharmaceuticals SA - Company profile & Code violations

This report on Bayer/United Pharmaceuticals forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Danone - Company profile & Code violations

This report on Danone forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Friso - Company profile & Code violations

This report on Friso forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Heinz - Company profile & Code violations

This report on Heinz forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Hero AG - Company profile & Code violations

This report on Hero AG forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Hipp - Company profile & Code violations

This report on Hipp forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Humana - Company profile & Code violations

This report on Humana forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Mead Johnson - Company profile & Code violations

This report on Mead Johnson forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Nestlé - Company profile & Code violations

This report on Nestlé forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Nestlé has issued a 77-page response to the BTR report denying that the company has violated the International Code of Marketing of Breastmilk Substitutes. It admits only to “four areas of concern” out of 130 entries in the report.

For the IBFAN-ICDC’s rejoinder to the Nestlé response click here

Pfizer (Wyeth) - Company profile & Code violations

This report on Wyeth forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

Feeding Bottles & Teats - Code violations

This report on Feeding Bottles & Teats forms part of the global monitoring report Breaking the Rules, Stretching the Rules 2010. The company's marketing behaviour is measured against the International Code of Marketing of Breastmilk Substitutes and WHA resolutions.

All individual reports must be read together with the Executive Summary which can be downloaded for free.

ICDC Focus on Fonterra/ Anmum

This new report on Fonterra chronicles the way in which the biggest company in New
Zealand builds its formula market starting from a foothold its premier brand Anmum had on the market of milk for mothers. There has never been an IBFAN report on Fonterra and this is an opportunity to check out its track record.

Written as a supplement to Breaking the Rules, Stretching the Rules (BTR) 2010, it is now available in PDF format. It is recommended that the report be read together with the BTR’s Introduction, Executive Summary and Summary of the Code & Resolutions which can be downloaded for free.